by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
We mentioned this in a recent LinkedIn post, but after a few good conversations since then, we wanted to go deeper here. One video won’t fix a growing business. Sure, it might create some short term momentum. You might get a few quick wins, some attention, even...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
For a lot of growing businesses, video has become essential. But building an internal video department, or handing the job to For a lot of growing businesses, video has become essential. But building an internal video department, or handing the job to your marketing...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
If bringing in a video partner creates more stress for your team, something is off. We’ve seen it happen. A company hires a production team, and suddenly their internal marketing staff is stuck trying to coordinate schedules with no clear timeline, come up with...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
Most conversations about video start in the wrong place. The budget gets routed through marketing. The marketing team tries to justify the spend on its own, without much backup from anyone else in the business. Leadership questions the ROI, usually looking at it...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
Most companies don’t really think about their training videos until something goes wrong, and by then the damage is already done in ways that are hard to trace back to the source. A new employee watches an old onboarding video and learns a process that changed...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
Most companies treat video like a huge event. There’s a shoot day, a delivery, maybe a social post, and then it quickly disappears into a shared drive somewhere, never to be seen again by anyone, including the people who paid for it. That’s not a video...
