by Jake Ressler | Sep 16, 2026 | MARKETING & SALES
Your logo, your colors, and your visual identity aren’t just design choices. They’re the language your business speaks in, whether you’ve thought about it that way or not. When your content doesn’t look like it belongs together, it feels...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
For a lot of growing businesses, video has become essential. But building an internal video department, or handing the job to For a lot of growing businesses, video has become essential. But building an internal video department, or handing the job to your marketing...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
If bringing in a video partner creates more stress for your team, something is off. We’ve seen it happen. A company hires a production team, and suddenly their internal marketing staff is stuck trying to coordinate schedules with no clear timeline, come up with...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
Most conversations about video start in the wrong place. The budget gets routed through marketing. The marketing team tries to justify the spend on its own, without much backup from anyone else in the business. Leadership questions the ROI, usually looking at it...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES
It’s probably the first question that comes up in every video conversation for a business, and we don’t blame you. Budget It’s probably the first question that comes up in every video conversation for a business, and we don’t blame you. Budget...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO TIPS
We posted about this recently, but it felt important to go deeper here, because it’s a shift in thinking that changes how a lot of businesses approach their content once it clicks. What most businesses don’t think about is that video is the only member of...
