by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO TIPS
We posted about this recently, but it felt important to go deeper here, because it’s a shift in thinking that changes how a lot of businesses approach their content once it clicks. What most businesses don’t think about is that video is the only member of...
by Jake Ressler | Sep 16, 2026 | VIDEO TIPS
This is something we notice a lot watching all kinds of companies’ videos, across pretty much every industry we work in. A lot of corporate video gets made for the wrong audience. The owner loves it, the team is genuinely excited about how it turned out,...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
Most companies think about video as a one-time purchase. You need a video, you buy it, and then you move on to the next thing on the list without giving it much more thought until the next need comes up. For a lot of businesses, that’s exactly how it goes. One...
by Jake Ressler | Sep 16, 2026 | CONTENT CREATION, VIDEO TIPS
If you’ve seen our recent post, you know we talked about our new gear cart and our take on the phrase “work smarter, not harder.” We wanted to expand on that here, specifically as it applies to video content, because it’s a mindset that changes...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY, VIDEO TIPS
We get this question a lot: what’s the quickest, easiest way to start using video in your business? The answer is simpler than most people expect, and it can make a real difference in how many prospects turn into clients. The secret weapon? Testimonial videos....
