by Jake Ressler | Sep 16, 2026 | MARKETING & SALES, VIDEO STRATEGY
Most conversations about video start in the wrong place. The budget gets routed through marketing. The marketing team tries to justify the spend on its own, without much backup from anyone else in the business. Leadership questions the ROI, usually looking at it...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
Most companies don’t really think about their training videos until something goes wrong, and by then the damage is already done in ways that are hard to trace back to the source. A new employee watches an old onboarding video and learns a process that changed...
by Jake Ressler | Sep 16, 2026 | VIDEO TIPS
1. “We just need one video and we’re good.” This is probably the most common misconception we run into. One video is a starting point, not a strategy, and treating it like the finish line is where most businesses go wrong. The companies winning with...
by Jake Ressler | Sep 16, 2026 | VIDEO STRATEGY
Most companies treat video like a huge event. There’s a shoot day, a delivery, maybe a social post, and then it quickly disappears into a shared drive somewhere, never to be seen again by anyone, including the people who paid for it. That’s not a video...
by Jake Ressler | Sep 16, 2026 | MARKETING & SALES
It’s probably the first question that comes up in every video conversation for a business, and we don’t blame you. Budget It’s probably the first question that comes up in every video conversation for a business, and we don’t blame you. Budget...
