Blog
Notes from behind the camera.
What we're learning on set, what's working for our clients, and the questions we get asked most about video.
5 Video Marketing Myths That Are Costing Your Business
1. "We just need one video and we're good." This is probably the most common misconception we run into. One video is a starting point, not a strategy, and treating it like the finish line is where most businesses go wrong. The companies winning with video are treating...
How to Repurpose Your Brand Video Instead of Letting It Collect Dust
Most companies treat video like a huge event. There's a shoot day, a delivery, maybe a social post, and then it quickly disappears into a shared drive somewhere, never to be seen again by anyone, including the people who paid for it. That's not a video problem. It's a...
How Much Does Video Production Cost? What Actually Drives the Price
It's probably the first question that comes up in every video conversation for a business, and we don't blame you. Budget It's probably the first question that comes up in every video conversation for a business, and we don't blame you. Budget matters, and nobody...
Video Marketing as Your 24/7 Salesperson: Why It Never Stops Working
We posted about this recently, but it felt important to go deeper here, because it's a shift in thinking that changes how a lot of businesses approach their content once it clicks. What most businesses don't think about is that video is the only member of your sales...
Why One Video Can’t Do Everything For Your Company
Not all video is created equal. And we don’t just mean in terms of quality. We mean in terms of what it’s trying to accomplish.
We see it quite often, alot of businesses make one video and expect it to do everything.
Whether is be attracting new customers or building trust, explaining the product, or closing a deal. That is a lot to ask of a single piece of content and it is usually why that content ends up feeling like it is not really doing much of anything very well.
Customer-Centric Video Marketing: Who Is Your Business Video Really For?
This is something we notice a lot watching all kinds of companies' videos, across pretty much every industry we work in. A lot of corporate video gets made for the wrong audience. The owner loves it, the team is genuinely excited about how it turned out, everyone...
Why a Video Retainer Beats a One-Time Video Shoot for Business Growth
Most companies think about video as a one-time purchase. You need a video, you buy it, and then you move on to the next thing on the list without giving it much more thought until the next need comes up. For a lot of businesses, that's exactly how it goes. One brand...
How to Repurpose Video Content: Get More Value From Every Shoot Day
If you've seen our recent post, you know we talked about our new gear cart and our take on the phrase "work smarter, not harder." We wanted to expand on that here, specifically as it applies to video content, because it's a mindset that changes how much value you...
Video Testimonials: The Most Underused Tool in Your Marketing Strategy
We get this question a lot: what's the quickest, easiest way to start using video in your business? The answer is simpler than most people expect, and it can make a real difference in how many prospects turn into clients. The secret weapon? Testimonial videos. We all...
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