We just celebrated five years of Double Take Video, and looking back on it, a few lessons keep coming up in our minds. They can really apply to running any business, and they show up in the video work we do for our clients every day.
1. Consistency is key
Starting with probably the most important thing in any skill, doing it again and again. And this could not be more true for video content, The businesses that we seeing doing the best video content are the ones that show up on a regular basis instead of doing one big project and disappearing for a year.
And this is why we are helping to move so many of our clients to quarterly retainers. This way they have video coming out on an ongoing basis that keeps them in front of their audience without the hassle of quoting a new project everytime and starting from 0.
And on top of that, this steady stream of content is what helps moves the needle for everything in their business.
2. People buy from people
It's true, and this is why we almost always push our clients to be on camera. Photos are great, and so are product shots, but when someone is deciding who to work with, they want to see who is behind the business...they want to see the team and hear the owner talk about why they do it.
Video is the really the best way to show that emotion behind the brand. It is super hard to build trust with a logo and it is a lot easier when someone can see a real person talking on camera about what they do. It's something we love as human's that lots of businesses don't think enough about.
3. It is okay to take risks and try new things!
If you have been doing things the same way for a while, or you have never used video at all, it is always a good time to try something new because you never know where it will take your business.
When we started Double Take Video, we tried a lot of different things. We worked across lots of industries, said yes to a wide range of projects, and learned something from every one. Part of that is just the process of being a business owner, especially in the creative space. But it also helped shape where we are today.
So if you have been sitting on an idea, or a change in your business you have been putting off, we would encourage you to go for it.
Getting out of your comfort zone is usually where the good things happens.
Here's to the next 5 years!
WHAT HAVE THE TWINS BEEN UP TO?
Last Friday we celebrated 5 years of Double Take Video with a small party with our longtime clients, partners and friends!
What started as a set of twins making short films has turned into a business we have the great opportunity to be doing full time. Building a business takes a whole community, especially the partners and clients who trust us every day, and we truly could not have done it without them.
Thank you to everyone who came out, and to everyone who has been part of the last 5 years of Double Take!
CHECK THIS OUT!
The Double Take team was proud to accept the Volunteer of the Year Award from AAF-Akron a few week's back for our work on the Silver Medal Video last fall.
Connecting with other marketing and advertising professionals has been huge for us, not only as creatives but also as business owners. Being involved in a community like this has been fantastic!
