One of the biggest misconceptions we run into is that bringing in a video team is going to be this massive production that takes over your whole operation. Maybe you are thinking of long shoot days, tons of prep and your team being pulled away from what they actually need to be doing. And while there are projects that require that level of planning, a lot of the time it is simpler than most people expect. What we see quite often is that most businesses are already sitting on incredible amount of content. It is just not being captured!
Your employees have stories worth telling. Your products and services deserve to be seen in action. The work you do every single day, the problems you solve, the things you build and create... all of that is content. It is just sitting there waiting for someone to point a camera at it (well not that simple, but you get the point). And it doesn't have to be super invasive either. The right video partner is not coming in to take over your day, they are plugging in alongside your team, figuring out what stories are worth telling, and getting in and out without putting a ton on your plate.
That is what a real partnership looks like. Not just a vendor showing up with a shot list and leaving you to figure out the rest. They act as an extension of your marketing team that helps you find and capture the content you already have.Think about a construction company for example. They have all sorts of job sites and new projects, with crews doing incredible work that most people inside the company have never even seen. That content can work for sales when you are showing a potential client what you are capable of. But it can also work internally too when you want your own team to feel connected to what the company is building.
The same can be said for healthcare, manufacturing, really any larger organization with multiple departments or locations. Video is one of the most powerful ways to show different parts of the business what the rest of the company is actually up to. And that kind of transparency can help build culture in a way that a monthly company newsletter or a Slack message can't. The next step in this process is building a consistent system around capturing what is already happening inside your business! For example it could be every quarter or every other month getting the video team in, telling a few stories, walking away with content that works for recruiting, for sales, for marketing, for internal use, the possibilities are endless.
And you do not have to wait until everything is perfect. You do not have to have it all figured out before you start. We see this all the time! The stories are already there, you just need someone to help you tell them. So try that this week in your business, look around and see what kinds of things would work well for video content. And get shooting!
WHAT HAVE THE TWINS BEEN UP TO?
We recently headed out to Las Vegas to shoot with the team at Absolute Dental, a dental group with over 40 practices across Nevada, for their 2026 Clinical Symposium. While the Double Take Team mainly focuses on North East Ohio, it's always an exciting time to travel and tell great stories.
The team was there capturing the whole event including provider and staff testimonials along with evergreen brand content they can use all year across their website, socials, and ads.
What's great about this event was being about to capture a wide range of interviews from all of the different locations, all on the same day! The testimonials and brand pieces we got work all year long and when it comes time to promote the event next year the content is already there ready to go.
This is a really great team to work with and we are excited for people to see what came out of it!
CHECK THIS OUT!
Always love seeing our work out in the wild!
We shot a commercial for our longtime client Apex Skin this summer focused on their "10 minutes could save your life" campaign and it's super cool to see a vertical cut on their socials. Really happy with how this one turned out and proud to have been a part of it.
Go give it a watch! 👉 Apex Skin Instagram Reel
