Case study · Manufacturing

Niagara Systems

The engagement

What they needed.

Niagara Systems has been designing and manufacturing industrial parts washing and cleaning systems out of Mentor, Ohio since 1934. Their machines do the kind of precision work that’s hard to explain in a spec sheet and nearly impossible to capture in a single photo.

Niagara Systems brought Double Take Video in to build a content library that could show what their machines actually do.

Project objectives

To showcase Niagara Systems’ equipment through video angles and motion that still photography simply can’t capture
To communicate product value clearly through callouts and voiceover that walk viewers through what the machines do and why it matters
To build a versatile content library for use across their website, sales materials, and marketing channels

Project deliverables

Product highlight video featuring dynamic angles, on-screen callouts, and voiceover to tell the full story of how Niagara Systems’ machines work
Select clips cut from the hero video for use across digital platforms and sales conversations
Still photos pulled from the shoot to support website updates and ongoing marketing efforts